Disclaimer: The actual product name, UI elements, and sensitive business data have been altered or omitted to maintain confidentiality.
What is ABC Real Estate?
ABC is a platform live in 120+ countries that lets people invest in fractional ownership of real properties by buying NFT-tokens linked to those properties.
Role
Product Designer
Goal
To simplify global real estate investing
Time
3 months
Scope
Browse properties
Purchase NFT-based shares
Track investment portfolio.
Target Users
💡Core Idea
To make it easy for anyone to invest in small shares of properties worldwide using digital tokens, so they can own a part of real estate without buying the whole property.
💸Business aims to…
🤔User aims to…
- Invest in real estate easily without needing a lot of money.
- Track and manage their property shares securely through the app.
How did I do it?
⏳ time taken to present the solution — 3 Months
The problems we solved:
Traditional real estate investment is expensive and exclusive.
Users need trust, simplicity, and clarity when investing digitally.
Blockchain technology can provide transparency, but NFT-based products are often confusing and intimidating for new users.
Our goal was to design a product that bridges the gap between complex blockchain technology and everyday real estate investors — a seamless, trustworthy experience.
Process
Research and Analysis
Key Research Areas:
Global Real Estate Investment Apps
NFT & Crypto Platforms.
User Behaviors in Blockchain Investing
Clarity is crucial
Most users don't understand NFT or blockchain terms
Security builds trust
Clear KYC, wallet connections and secure payments are a must
Transparancy drives engagement
Clear ownership details, transaction history and property details matter
Ease of use is essential
A simple and intuitive design helps users invest confidently
High - level User Journey Mapping
Wireframes - Low Fidelity
At this stage, few important business decisions were made by the stakeholders, which led to design changes:
Using third party KYC verification platform
Led to changes in onboarding flow
Having only one type of property in Phase 1
Led to change in listing, searching and filtering properties
Using Metamask for minting NFTs
Change in payments flow
Final UI screens
Ah finally… The Screens :)
Disclaimer: Many screens, UI elements, and sensitive business data have been altered or omitted and only necessary screens are displayed to maintain confidentiality.
Thank you for going through my work!
The toughest part of this project was not having enough references and resources for secondary research as this is a fairly new concept. I as a designer relied heavily on data gathered through stakeholder interviews for many design decisions.
Though the project has been made live on Playstore and Appstore in more than 120 countries worldwide, the app is in beta testing phase with more revisions of the MVP and the official launch is still pending.
Scrolled till the end? Now give me the job :D
I need money to buy art supplies. And to feed the cat.